Longchamp outlet unveils aboriginal bazaar in Metro Cebu


LAST Sept. 13 was a night of anniversary as Cebu’s flush association laid attestant to the barrage of the Longchamp outlet bazaar at Rustan’s Cebu, the brand’s aboriginal bazaar alfresco of the Luzon arena in the country.

Guests were accustomed by Rustan bartering association admiral Donnie V. Tantoco, calm with Longchamp breadth retail administrator for Asia Pacific Romain Chappotteau, and Rustan bartering association analysis administrator for shoes, accoutrements and accessories Paolo Lobregat.

Originating from Paris and founded by Jean Cassegrain, Longchamp is admired as the covering appurtenances cast of best for women and admired for its incomparable designs not to acknowledgment its absorption to detail as a individual backpack requires added than 100 locations and as abounding as 250 accomplish to assemble.


Guests were entertained with acceptable music, free-flowing aliment and drinks while assuming with their Longchamp handbags of best in an alternate photo shoot.

More than the launch, it included a examination of its Autumn 2016 Collection which was aggressive from attributes and the wild, styled for city-limits living. Among the new styles presented that night Honoré 404 Panthère, and the Roseau Croco in an absolutely redesigned appearance and in admirable new colors.

The Longchamp ortlet bazaar is amid on Level 1, Rustan’s, Ayala Center Cebu.

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Longchamp outlet acclaimed its new flagship abundance outlet on Rue Saint-Honoré with a affair and a dinner.


“It was absolutely aggressive by Catherine Deneuve,” said Jessica Alba in a attending evocative of the iconic French actress, bisected her hair pulled aback in a top ponytail. “The dress acquainted so ’60s, so it’s our avant-garde yield on Catherine Deneuve.”

When in Paris?

“When in life!”

Alba was central Longchamp’s flagship reopening on 404 Rue Saint-Honoré. Entering the store, the extra and Honest Company co-founder airish for photos, afore walking beeline into an elevator to the additional level, area she remained in a bankrupt off VIP area with abutting acquaintance Kelly Sawyer.

“It’s such a archetypal French brand,” said Alba. “I adulation their bags. They’re timeless, cool elegant, but they’re still funky. And they do all those collaborations with altered artists and designers like Jeremy Scott, and the accomplished nylon, bankrupt bag. It’s something that now anybody has bent on to and has affected them, but they were accomplishing it 30 years ago.”

The cocktail event, hosted by the Cassegrain family, who own the affluence house, was a anniversary of the advance and reopening of the Longchamp flagship, now a three-story, 7,500 aboveboard bottom shop, as able-bodied as a new men’s bazaar beyond the street.

With Soko arena DJ in the flagship and Frédéric Beigbeder abaft the turntable on the men’s side, the night brought out artisan Ryan McGinness, models Lindsey Wixson and Liu Wen, and French actors Lambert Wilson, Audrey Tautou, Leïla Bekhti and Mélanie Laurent.

Soon, Alexa Chung – accepted face of cheap Longchamp – showed up.

“I’m channeling myself tonight, but I am a huge fan of so abounding French actresses and singers, France Gall I love, Francoise Hardy – anyone with France in their name,” said Chung after at the banquet that followed central Hôtel de la Marine, a abundant architecture on Place de la Concorde.

“I assumption there are beneath of them in London, so I don’t see them there, and in New York, it’s alone if I anytime aberrate into Soho that I attending up, and I’m like, ‘Oh yeah, that.’ It’s nice,” she said of her Longchamp ads, bashed all over Paris. “I’ve consistently been a fan of France in general, so if I aboriginal met the Longchamp outlet ancestors – and they are in fact a accepted family-run business – I just acquainted like they and their cast accept captured that Parisian appearance and array of ancestry actuality that I acknowledge to.

She added: “And then, abreast from that, I just like them as humans as able-bodied as the things they make.”

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Cheap Longchamp Outlet Le Pliage Cuir


Longchamp outlet is hosting a pop-up abundance at Elements Mall from the end of this ages to October 10, to yield the advance in re-introducing the time-limited “Le Pliage Personalized” service, in which new colors additional amusing Emoji patterns can be called according to claimed taste.

The Classic “Le Pliage Nylon” or fashionable “Le Pliage Cuir” will be available.

Cheap Longchamp launched the trailblazing online customization of its iconic Le Pliage bag, in its nylon adaptation in 2004. Ten years later, the Le Pliage Cuir covering bag aswell became customizable online. Now, Longchamp has fabricated some changes to the architecture possibilities on both websites.

For Le Pliage Cuir Personalized, (Pictured, HK$2,300 to HK$6,100), there is now embossing with a argent blanket on the accessory and the achievability of up to 8 characters in Helvetica font.

The breach advantage has two new symbols: a smiley and a heart, which can be alloyed with numbers and letters.

Express your adroitness and set your affection on one of the four models offered, baddest from 12 covering colors and don’t overlook to accept a appealing adumbration for the lining.

Turn your Longchamp handbags outlet into a unique, alone item.

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Kourtney Kardashian Wore a Longchamp Outlet Fanny Pack to Disney

longchamp outlet

Call your mom and acquaint her fanny packs are aback in — at atomic for Kourtney Kardashian. And cheap longchamp too, as the cast advised the white fanny backpack Kardashian wore to Disney World, according to InStyle.

The earlier Kardashian — and mom of Mason, Penelope, and Reign Disick — airish proudly, duke on hip, with none added than Mickey Mouse while agitation the accent that was an around-the-waist awareness ancient in the ’80s (we’ve been aggravating to forget). “Kourtney World Tour a lot of contempo stop @waltdisneyworld,” the 37-year-old captioned the photo, which she aggregate on Instagram.

The appearance adjudicator wore the artist bag — announcement the brand’s iconic checky arrangement — with accidental denim cutoffs, a white tee, and atramentous sneakers. Kardashian is accepted as a die-hard Disney fan, demography her breed to the Magic Kingdom as generally as possible.

On the online assignment boutique the Real Real, the “longchamp outlet Diamond Stitch Waist Pack,” as it’s clearly called, is affairs for $925. But the lambskin purse, with its brand gold louboutin logo, originally retailed for a whopping $1,800 (it’s a few seasons old), according to the site. It’s declared as accepting “gold-tone hardware, logo at foreground flap, tonal stitching, individual covering and chain-link waist belt with catch closure, atramentous covering lining, individual abridged with zip cease at autogenous bank and turn-lock cease at foreground flap.”

Fanny packs may accept gotten a bad rap over the years, but as afresh as endure year, we bent celebs aggravating to accompany the antiquated appearance back. Glam stars like Kate Hudson, Fergie, and Sarah Jessica Parker were photographed in longchamp versions, while Jared Leto awash the appearance by cutting his while shirtless.

And if you anticipate about it, block three kids about Disney World while getting a appearance figure bolter down by the paparazzi can’t be easy. A hands- and shoulder-free fanny backpack by a admired appearance abode like longchamp seems like the absolute compromise.

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2016 Longchamp Has It in the Bags


Longchamp knows its ties to Paris give it a leg up. In October, Jean Cassegrain told Success Magazine the brand designs bags with this in mind.

“Our strategy is to stay true to the brand values in every region and keep in mind our first customer: the Parisian woman,” he said. “French women are known for their effortless elegance, their dynamism, their optimistic take on life. Our approach to luxury like theirs is casual, effortless, optimistic.”

“It’s managed to maintain an element of Parisian chic in a way that a brand like Michael Kors never can,” Lysts’s Ormerod says. “There are probably more Longchamp le pliage bags out there than the Michael Kors Jet Set, but they don’t have the same connotation when it comes to status.”

In addition to the all-important French connection, Ormerod notes Longchamp executes campaigns that have an added air of luxury. Ambassadors for the brand include Kate Moss and Alexa Chung, and Longchamp bags is constantly doing collaborations with designers like Jeremy Scott and Mary Katrantzou and artists like Tracy Emin and Jean-Luc Moerman.

“It really feels like they tap into pop culture,” says Bloomingdale’s Russo.

Strategically, the brand also only has two outlets stores in the UK (for comparison, Coach has 225 and Michael Kors has 45).

Some certainly argue that Longchamp is a one-trick pony. Today, more than 80 percent of its business comes from women’s goods, according to the Australian Financial Review, and data provided by Lyst to Racked shows that the Le Pliage bag is the most searched-for and purchased bag within the Longchamp outlet category on the site. But the company is able to lean into the bag’s popularity while still evolving it, offering new colors and design collaborations that keep shoppers coming back. Dusil says Longchamp fans on Longchamp Blog are most excited by limited-edition collaborations and often collect them.

“As other brands try to be fashionable and chase after trends so that they can sell a shape that is in style, Longchamp maintains desirability with the same bag,” says Bernstein’s Ortelli. “They are in a different league. Their strength does not come from extending into different styles.”

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